Taco Bell’s Cheez-It collaboration is going nationwide
Taco Bell’s Cheez-It collaboration is going nationwide
Taco Bell is joining forces with a popular snack brand for some very cheesy menu items.
WASHINGTON — Taco Bell is adding two new menu items which feature a massive Cheez-It cracker.
The fast food chain first tested the Big Cheez-It Tostada and Big Cheez-It Crunchwrap Supreme at a single location in 2022. Now the two items, which Taco Bell calls the “cheeziest menu items of our lifetime,” will be available nationwide for a limited time.
The Big Cheez-It Tostada is made up of a Cheez-It cracker 16 times the size of a regular one. It’s topped with Taco Bell’s seasoned beef, reduced-fat sour cream, diced tomatoes, lettuce and shredded cheddar cheese for $3.99.
The Big Cheeze-It Crunchwrap Supreme substitutes the usual tostada shell with the supersized Cheez-It cracker. It includes the rest of the typical Crunchwrap Supreme ingredients (seasoned beef, nacho cheese sauce, lettuce, sour cream and diced tomatoes) for $5.49.
Taco Bell is also offering a Big Cheez-It Box for $8.99 with a Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, Nacho Fries and a medium fountain drink.
“This collaboration isn’t just about bringing together two iconic brands; it’s about taking the spirit of fan innovation to create something truly larger than life,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “We’re thrilled to launch this exciting partnership nationwide and offer fans a whole new way to experience the classic cheesy and crunchy flavors they love from Taco Bell and Cheez-It.”
The new menu items officially launched on May 30 to rewards members using the Taco Bell app and will be available to everyone else nationwide starting Thursday, June 6.
Taco Bell’s parent company, Yum! Brands, is based in Louisville, Kentucky and its portfolio also includes KFC and Pizza Hut.